Hi! Everyone, hope you all are fine.
Toda in this post I will tell you about “A Day in the Life of India” a campaign by Times Of India (TOI). Today TOI have come up with two full page cartoon campaign for A Day in the Life of India.
First page of “A Day in the Life of India” campaign
Where anyone can submit their own videos, photos, cartoons, etc, it can be on any topic you want but should be related to life in India.
Second page of “A Day in the Life of India” campaign
If you want to submit go to day.in and then click on UPLOAD NOW (at the top-right corner of the page).
In this post I will tell you about a new innovative ad in a printed newspaper. This morning (21st Sept 2010) the readers of Times of India (TOI) newspaper where got an innovative ad by Volkswagen in the last page of paper. The ad looks like a regular full page ad, as people turned to the last page of newspaper the ad start taking by itself.
This ad goes on playing with endless loop till you close the paper. Every paper caring a small thin speaker (see in the below image). According to livemint this ad cost `7crore.
Reading the online reactions, most people seem to have been left impressed by Volkswagen’s marketing though the ad did create some confusion at one of the airports as bhatnaturally points out:
That Volkswagen ad with audio chip - caused a minor scare among the trolley crew in Bengaluru Airport. Unclaimed paper with noise - staff were nervy