Bharti Airtel Gets New Identity

Hi! Everyone, hope you all are fine.

Today in this post I will tell you about the Bharti Airtel new Corporate Identity. India’s largest and world’s fifth largest telecom operator has come up with a new logo identity. Along with the new logo they have came up with new television commercials and a brand new Signature Tune composed by AR Rahman.

According to their website:

our new international identity has been specially crafted to appeal to a more dynamic & demanding audience. at the same time, it retains the core elements of what has made our brand a market leader.
our unique symbol is an interpretation of the ‘a’ in airtel. the curved shape & the gentle highlights on the red color make it warm & inviting, almost as if it were a living object. it represents a dynamic force of unparalleled energy that brings us and our customers closer.

our specially designed logo type is modern, vibrant & friendly. it signals our resolve to be accessible, while the use of all lowercase is our recognition for the need for humility.

red is part of our heritage. it is the color of energy & passion that expresses the dynamism that has made airtel the success it is today, in india, and now on the global stage.