our new international identity has been specially crafted to appeal to a more dynamic & demanding audience. at the same time, it retains the core elements of what has made our brand a market leader.
our unique symbol is an interpretation of the ‘a’ in airtel. the curved shape & the gentle highlights on the red color make it warm & inviting, almost as if it were a living object. it represents a dynamic force of unparalleled energy that brings us and our customers closer.
our specially designed logo type is modern, vibrant & friendly. it signals our resolve to be accessible, while the use of all lowercase is our recognition for the need for humility.
red is part of our heritage. it is the color of energy & passion that expresses the dynamism that has made airtel the success it is today, in india, and now on the global stage.
This is how AirTel’s new recharge card will look like
AirTel’s new Signature Tune composed by AR Rahman
And AirTel’s two new television commercials
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